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Yesterday I had the misfortune of finding myself in the mall, and noticed that Forever 21*'s slogan-y thing is "Lose your mind, not your style!" And... what does that mean? Why are we losing our minds, again? Do we have to lose something, must we choose? Because, yes: it's way more awesome to be mentally incapacitated than unfashionable.
Most of the time when I see a slogan that pisses me off, it does so because of the completely whacked values that underpin it. And while I'm sure there are definitely whacked values in here somewhere, I can't even figure out what it means on its face. Are we losing our minds with regard to spending large sums of money on silver lame camisoles? I-must-be-crazy-to-spend-a-month's-rent-on-boots, but-I-just-gotta-have-them? Or is advertising getting more honest, and admitting frankly that only people who have just drunk the fashionista KoolAid could possibly think that a stretchy empire-waist tunic over knee-length black leggings and a pair of pink Ugg boots should even ever be contemplated, much less (shudder) worn by a human?
And hey, a couple of months after you've lost your mind and kept your style, you'll be the best-dressed hobo warming their hands over the fire in the barrel under the overpass. Maybe they can run with that image for their print ad campaign. Consider that one a freebie, y'all.
*what appeared to be a clothing store the size of a city block
Most of the time when I see a slogan that pisses me off, it does so because of the completely whacked values that underpin it. And while I'm sure there are definitely whacked values in here somewhere, I can't even figure out what it means on its face. Are we losing our minds with regard to spending large sums of money on silver lame camisoles? I-must-be-crazy-to-spend-a-month's-rent-on-boots, but-I-just-gotta-have-them? Or is advertising getting more honest, and admitting frankly that only people who have just drunk the fashionista KoolAid could possibly think that a stretchy empire-waist tunic over knee-length black leggings and a pair of pink Ugg boots should even ever be contemplated, much less (shudder) worn by a human?
And hey, a couple of months after you've lost your mind and kept your style, you'll be the best-dressed hobo warming their hands over the fire in the barrel under the overpass. Maybe they can run with that image for their print ad campaign. Consider that one a freebie, y'all.
*what appeared to be a clothing store the size of a city block
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